Each Publisher account must be linked to at least one user that is used to connect to the account. When opening the Publisher account, the user is created at the same time to enable access to the account. The users may get various access rights: "access to offers","access to analytics" , and "access to user management". This enables you to assign only the required rights to your colleagues and employees. Adding, editing or deleting users may only be carried out by a user with the access rights level "access to user management".