Event – A variable called by ImaXcash.com to establish the event
List of some of the Event values:
payment_initial_1m One-month membership payment
payment_initial_3m Three-month membership payment
payment_initial_6m Six-month membership payment
chargeback_initial_3m Three-month membership charge back
chargeback_initial_1m One-month membership charge back
chargeback_initial_6m Six-month membership charge back
chargeback_fees Charge back fees
user_registration User registration (single opt in)
user_activation Verified user (double opt in)